The ISIC Case Study

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 The Mission

The ISIC is Pakistan’s leading Immigration consultants especially when it comes to the immigration of medical professionals to Denmark. For more than a decade, The ISIC has helped thousands of people in fulfilling their dreams of studying, working and settling abroad in various countries.

They were previously advertising through Newspapers and Facebook ads to find new leads for their immigration process of Denmark. They wanted to work with clients who were serious about moving abroad and starting their life anew.

The Isic passed on the process of lead generation to Selenium Ray so they could focus on helping people move abroad. And within weeks they were drowning in leads.

Continue reading to find out how!!!!

 The Process

We knew from the start that we need to come up with a strategy which should be engaging and should target specific individuals and should also inform them about the procedure and requirements for the process.

We understood the importance of hitting gold on our first try. And to do that you need a lot of preparation. We started by going through their website and their previous social media marketing strategy. We realized that their website was not engaging enough and that it lacked in clear CTAs asking users to take specific actions. Also it lacked in the information a serious candidate will need to go through the process of immigration.

1.Landing Page

Once we were done with the analysis we moved on to the next phase “The Execution”. We started with a new website for The Isic with a fresh look and engaging content. Within a week we had developed a user friendly, mobile responsive website which included detailed information to convert simple visitors in to conversions.

2.Facebook Advertising

With landing pages in place we started working on Facebook marketing strategy. Our Social media marketing team designed a series of creatives each of those designed to engage and push users furthers down the funnels.

While designing these creatives our design team was fully aware that only serious candidates willing to move abroad should apply so that The Isic team does not spend time going through leads which will not mature.

Once the design team was done with the creatives it was time to share them with the world (not really). Our digital analysts went to work with the help of constant testing and in a short span they figured out the perfect target market for The Isic.

And then we all watched the magic happen. The leads just kept rolling in.


Just after two weeks on the request of the CEO, we had to stop all campaigns. There was 768% increase in the total number leads.

P.S. We ran this campaign in the first week on December 2018. After almost three months The Isic team is still going through leads.

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