IMPORTANCE OF STORYTELLING IN DIGITAL MARKETING - Selenium Ray

By Aneela Kouser

3 GET FAMILIAR WITH THE ART OF STORYTELLING

 

WHY CHOOSE STORYTELLING?

The art of storytelling is something that is becoming increasingly important in the market today. This is because there is a long list of benefits entitled to storytelling. The story helps you connect with the customer on a deeper level than the simple buyer-seller relationship.

It helps you form an emotional relationship with the buyer and helps you attain a better brand recognition. As humans, we are bound to form emotional links with everything, be it a positive emotion or a negative one.

Stories aid in building a positive emotional bond between the customer and the seller.

Gone are the days when you could sell your product through a simple marketing strategy. The increased competition of today’s market demands you to connect with the customer at a deeper level.

This is obtained using the art of storytelling, which helps the customer form a bond with your brand. You need to convince the client that you’re more than just a company selling a product.

There are a number of ways through which you can form a bond with your target population. It is very important to be aware of these ways and the little details that play a significant role in making your stories effective.

However, before getting yourself familiar with those techniques and details, it is first important to learn about the benefits of storytelling.

BENEFITS OF STORYTELLING

  •         Forms a better connection

Without a doubt, stories help form an emotional bond with the customers. This helps you grasp their attention easily and you automatically receive more attention from the users. You do not need to spend a fortune on advertisements and advertising agencies to help you get the attention of the clients. Stories do that for you so whatever the platform you use, make sure you take full advantage of this art.

  •         Gives you an identity

The stories that you tell, give you an identity of your own. This lets you stand out from the crowd and form your own image. This identity forms a personal connection with the clients and you’re no longer just a random company selling a product. The identity makes you unique in the business and establishes a deep connection with your audience. The unique identity helps you earn the customers’ trust easily.

  •         Helps customers identify your brand

It is a proven scientific fact that our brains are more inclined towards what seems familiar. The whole concept of marketing, be it digital marketing or conventional, is based on this fundamental fact.

You can use this fact with the art of storytelling. As mentioned before, stories help form a unique bond between the buyer and seller. The customers find it easy to trust the companies with which they can form an emotional bond.

With the bond established, the customers then identify your brand easily. Your message will be conveyed more effectively. You will not need to spend fortunes on repeated advertisements to grasp your audience’s attention. Your messages will automatically be remembered by the users, provided you use the art of storytelling effectively.

The customers should be able to relate with your brand and see it different from the rest of the companies struggling to sell their product. Once, you’ve established this connection, you can maintain your relationship with your customers without much effort.

WAYS TO MAKE IT EFFECTIVE

The aforementioned points would’ve convinced you about the importance of storytelling in digital marketing strategies. Now, it is time to learn the details that people usually miss out when telling the story about their brand.

  1.       Use visuals

The social media platforms have given you the opportunity to make use of pictures, videos, and other visual graphics to make your content more effective. Use this opportunity to make your stories more personal and relatable.

  1.       Make it personal

This is the primary aim behind storytelling so make sure you pay close attention to this. There are a number of ways to achieve this goal. Introduce the audience with your team, tell about their backgrounds, and tell about the story of your background, the story behind the logo and anything else that can make your followers form a bond with your brand.

  1.       Make use of all platforms

Do not restrict yourself to just one social media platform. Make use of all your resources and the platforms available in order to reach the maximum number of your customers.

 

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