By Muhammad Ali Shahid
The online businesses depend significantly on the traffic on the website.
The growing competition of today’s era has made it increasingly difficult to reach the customers and convince them to avail your service.
The marketing strategies have been extensively developed to make sure you reach the right audience and fulfill their demands through your product or service.
While these marketing techniques require constant struggle, it is equally important to shed light on your performance in applying various digital marketing technique techniques.
One of the ways to do this is through the evaluation of your website, which introduces you to your customer.
Your website needs to be highly interactive and user-friendly. All the marketing strategies perform the task of making your potential customers familiar with your brand name.
These strategies bring your target market to your website. Once your target audience has reached your website, now it highly depends on the layout and structure of your website to keep the customers engaged.
For this, you need to constantly improve your website, rectifying the shortcomings. In order to take note of the improvements you need to make on your site to make it more user-friendly and interactive, you need to check traffic on your website.
Observing the traffic on your website is extremely important if you wish to improve your sales.
In order to observe your website through the right parameters, take note of the following key elements that will help you study your website’s effectiveness better.
This is the most basic parameter for analyzing the traffic on your website.
You need to check the number of visitors on your website regularly. Be it a month or week, constantly regular observation of the number of visitors will allow you to take effective measures in case the number drops.
This parameter isn’t only important for inspecting a fallen number.
You also need to take note of any improvement that drastically improved the number of viewers on your site. So in a nutshell, keep an eye for both, any increase of fall in the number of customers on your website.
Moreover, you should also note the source of the majority of the viewers. This will help you understand the effectiveness of your digital media marketing techniques on various social media platforms.
You should be able to tell which platform is helping you better in reaching your potential clients.
This is something most business owners overlook. Getting the maximum viewers on your website is not the ultimate goal.
The ultimate goal is to make the sale. This is not possible if the majority of your viewers leave the website from the homepage.
The number that defines these users who do not pass through your homepage is called the Bounce Rate.
If you notice a major proportion of viewers leaving your website from the home page, you need to take immediate action and make the necessary improvements.
Observation of the bounce rate helps you in improving your website and making it more interactive so that the user finds it user-friendly and stays on your website comfortably.
This is similar to improving your shop to make it comfortable for your customers.
Therefore, pay close attention to the bounce rate so that you can make the necessary changes to make the viewers stay on your website longer.
The Calls-to-action, CTAs, are the steps you need to provide your customers.
The CTAs play a significant role in making your sale.
This is because CTAs direct your customer to take the next step that you want them to take, be it to book an appointment or download a certain document that motivates the user to learn more about your product.
Whatever it is that you desire the viewer to do after arriving on your website, you need to highlight that though the CTA and it is very important that you make it as interactive and effective as you can.
Observe the number of viewers that click on these icons, carefully.