What Exactly Is Landing Page Optimization?
Landing page Optimization is a way to enhance and boost each element of our landing page to grow conversions. The redesigning of our page on pure intuitions is replaced by the usage of data and informal evidence. Collection of data before the page goes live is vital juncture to your plan in which surveying your audience will aid you in recognizing both their expectations and likes.
As you cannot create a flawless landing page from the very beginning, you make the page live and then bring changes after examining website analytics.
Landing Page Optimization Practices to Improve Your Conversions
Addressing your landing page optimization with better practices and reliable data will boost your website conversion rates; the procedure commences with you designing the page but lasts even after the page goes live. While building a product, instead of creating the perfect prototype in the very start you get one after 100 comparatively deficient ones. Landing pages work similarly; they must attract your audience and oblige them to act while fulfilling their expectations.
Try contrasting colors
Smart use of contrast in color and clarity makes the best landing pages. (E.g. The CTA in Starbucks is hard to ignore) Although the “Join Now” resembles the star’s color in the left-side logo, it’s clearer and prominent.
Use scarcity techniques
A limited-edition is a very catchy phrase among marketing agencies as this compels viewers to rush and use the website as a kind of a portal. E.g., Supermarkets often encourage customers to rush to physical pick up centers to buy the last of their stock. Throw in a timer to emphasize that. Offering a key service like that is essential.
Optimize your landing page for SEO
People find their desired websites through search engines a lot. One of your landing pages could be your front page, and it should appear when someone searches. Many people get SEO services to appear on the first page of the Search Engine.
Try an exit popup
There is another chance to create a conversion when the visitor is interrupted with an exit popup on his screen during his attempt to leave, which is less intrusive than other popups. Captivating imagery, a catchy headline, and CTA text are vital to get user clicks, while the special discount/ offer makes the popup more purposeful.
Tools like Hello Bar can help you create exit messages for your site as well as pairing it with useful data which helps in grasping visitors.
Try different headlines and copy
It is essential that your text connects with your target audience as the text still matters in an image and video focused world. A/B testing different headlines improve your landing page, mixing and matching won’t go amiss either.
Try different form lengths
Some marketers’ belief that only incredibly short forms working well is not always accurate. Longer forms can be more efficacious in qualifying for leads for an expensive product or service. Fewer leads but definitely more qualified ones. (E.g. asking your potential customer for his budget will save you time)
Keep A/B testing
Running more A/B tests ensures the accuracy of your data. Instead of changing multiple elements, each test should change a single variant as otherwise, the impacts won’t be clear. Survey and analysis, along with its application, can be used to revamp and then test conversion rate through A/B testing.
Last Verdict – Conclusion
This guide will boost your chances of attracting more visitors and the steps listed in this guide help a novice just starting up to build their way to the top of the marketing ladder. These steps will help you to figure your prospects and shape your offers etc. Don’t forget to use analytics to collect vital data which will give you in-depth information and maximize clicks. Using these strategies, you are more than good to go.
Selenium Ray is a digital marketing agency that helps its clients hyper-accelerate their sales.